John Willard’s Bloody Mary Seasoning has been blended to create the perfect Bloody Mary experience for both professional bartenders and the at-home mixologist. When it came to blending the right Bloody Mary Seasoning, we set out to satisfy three key ambitions, taste, speed and customer experience.
Taste
The goal was creating a seasoning where the taste was second to none and wouldn’t change with the level of boldness desired by the drinker. We hit this one right on the mark. Whether you use one teaspoon or three teaspoons of John Willard’s Bloody Mary Seasoning in your Bloody Mary, your drink does not lose that exceptional taste. The flavor is just enhanced and offers a little more bite!
Speed
The second ambition we focused in on was the need to be quick in making a quality drink. When the bar becomes crowded, speed is of the essence when it comes to customer service. With John Willard’s Bloody Mary Seasoning, mixing a top-notch cocktail is unbelievably easy and fast. Just start with a glass of ice, pour vodka, add John Willard’s Bloody Mary Seasoning to flavor, and top with tomato juice. For larger groups, you can premix Bloody Marys by using 3-5 ounces of seasoning per 1 quart of tomato juice and really speed up the serving process.
Customer Experience
The last and more important ambition was creating a seasoning that would provide an exceptional customer experience. Today’s consumer wants a cocktail that is something special, satisfies their individual taste and can include them in the cocktail creation process. This is where John Willard’s Bloody Mary seasoning easily stands out against any other Bloody Mary mixes or seasonings on the market. With John Willard’s Bloody Mary Seasoning, you or the customer can craft a Bloody Mary that is mild in spiciness to what we call “are you nuts?!?!” in flavor. You can start the drink by being mild in flavor and then add more seasoning to taste. The result is now all customer’s individual tastes can be satisfied with one exceptional product!h